If you go to Google today, you should see a logo comprised of 66 balls. When you first visit the page, the balls fly up, bounce around for a bit, then fall back into place. If you mouse over the balls, they fly away from your mouse, as if it had a force field around it. This is completely entrancing. The first time I saw it, I played with it for about 5 minutes! No one quite knows what it symbolizes, but you can read some people’s best guesses on the WSJ here – apparently their holding a press event tomorrow about search. But, I wouldn’t have heard about this, unless I had read this Techcrunch article. Why? Because Google is no longer my home page. I am testing a new search engine called Blekko. And, I tink there is room for it in the search world! I doubt it will ever overtake Google. I don’t think any company can ever overtake Google. Google is simply just to large. But! I think it will come down to this: Google, the giant search company doing many more things, like email, and Blekko, the little powerhouse startup that doesn’t do much besides search. People who just use the internet for searching and shopping, and not much else, will flock to Google, while tech enthusiasts will flock to Blekko (I’m pretty sure I fall in this category. 🙂 ). See, Blekko allows you to narrow down your search results in way’s Google doesn’t. Actually, come to think of it, Google doesn’t let you narrow your search results at all. Anyway, soon I will post a review of Blekko, and explain more about it (“soon” meaning tomorrow – most likely). But don’t rush off to blekko.com and try to sign up just yet – Blekko is invite only at the moment. Sorry.
September 7, 2010
Google is Tempting Me With Big Bouncy Balls, But I’m Still Using Blekko